Individual versus Group Incentives
March 18, 2011
Via David Brooks comes this interesting report on incentive pay and motivation:
If you want a person to work harder, you should offer to pay on the basis of individual performance, right? Not usually. A large body of research suggests it’s best to motivate groups, not individuals. Organize your people into a group; reward everybody when the group achieves its goals. Susan Helper, Morris Kleiner and Yingchun Wang confirm this insight in a working paper for the National Bureau of Economic Research. They compared compensation schemes in different manufacturing settings and found that group incentive pay and hourly pay motivate workers more effectively than individual incentive pay.
One simple explanation for this comes from Adam Smith, who noticed that people have passionate feelings about justice and injustice. Smith also also noted that people are behaviorally irrational in terms of generally over-estimating their own contributions (self aggrandizement). Put these two together and you have rampant resentment against others who get higher individual rewards for group activities.